About
A small studio that runs the account and writes the report itself
Pay Per Click Management is a service of Webso Digital, a web design and search studio at 110 Rhosddu Road in Wrexham, run by Daniel Stoychev. The studio builds websites on its own stack, does the SEO on them, and manages Google Ads for the businesses that want the phone to ring sooner than SEO allows. This site exists because the fee model in most of the UK market rewards spending, and a flat fee deserved its own front door.
Who does the work
Daniel Stoychev
Full-stack developer and search specialist, based in Wrexham, Bulgarian by birth. He builds the landing pages, installs the tracking, reads the Search Terms report every Monday, sets the bids and writes the monthly report. There is no account manager between you and him, and no team abroad that you never speak to.
- Google Ads, Microsoft Ads, Merchant Center, GA4 and Tag Manager handled directly
- Landing pages built on Next.js and hosted on our own servers, or fixed in place on yours
- Reports written from the account, not from a template
- Reachable by phone, email and WhatsApp, Monday to Friday, 9:00 to 17:30
The standards
What we hold ourselves to, in one table
Google Ads has its own policies, UK advertising falls under the CAP Code, and your customers' data falls under UK GDPR. The table is the short version of how we work inside all three.
| We always | We never |
|---|---|
| Charge a flat fee set by the spend band | Charge a percentage of spend, or mark up the ad spend |
| Keep the account in your name, with our access removable | Hold the account inside our manager account so leaving means starting over |
| Read the Search Terms report every week | Let auto-apply recommendations run |
| Report cost per lead and, where you tell us, return on spend | Report impressions and clicks as the result |
| Write ads and pages that stay inside the CAP Code and Google's misrepresentation policy | Use fake urgency, invented reviews or claims we cannot show a source for |
| Take one business per sector and area on the monthly plans | Run two clients against each other in the same auction |
| Handle your data under UK GDPR, ICO registration ZC207002 | Add you to a mailing list because you asked for a quote |
The business
- Trading name
- Webso Digital (Daniel Stoychev, sole trader)
- Address
- 110 Rhosddu Road, Wrexham, LL11 2NG
- ICO registration
- ZC207002
- Hours
- Monday to Friday, 9:00 to 17:30
- Contact
- 07591 018609 · info@websodigital.com
Why a separate site
Because the fee model is the product
Webso Digital sells websites and SEO under its own name. Google Ads is different enough, in what it costs, how fast it works and how it goes wrong, to need its own explanation, its own prices and its own front door. The people, the address and the phone number are the same as on websodigital.com, and we say so on every page, because an agency that hides who runs it is not one we would hire either.
Read how we report, check the pricing, then send us your spend and your sector.
Tell us what you spend. We reply with a fixed fee and the first three changes.
Your monthly spend, what a lead is worth to you and the address of the page your ads land on. Daniel Stoychev replies within one working day with the tier, the fee, what he would change first, and whether your sector and area are still free.